循环直运快递箱

品牌设计
1、项目背景
这是一款解决环保问题的直运快递箱。每年都有数以亿万计的纸箱堆积如山,很少有循环使用的概念,加上兴起的直播电商,经常会在包装完成的情况下,临时增加赠品,造成包裹的重新装配,包装破坏后不能再次使用。一些包裹缠绕很多胶带,给消费者带来不好的开箱体验,也为回收分离带来了更多的资源浪费。大多消费者也不愿意为感知不到环保付费,如何推动环保的真正的落地?是我们值得思考的话题。
2、设计目标
面对日益严峻的气候变化和能源紧缺的形势,从设计的角度,将环保包装由隐性绿色走向显性,引导消费者感知到自己对环保作出的贡献,并乐意参与其中。
3、观点思路
(1)、包装主体可以循环重复使用,只需更换插卡配件,配件也可以在拼板的时候利用边角料,大大增加了材料的使用率。
(2)、选用单一的可降解、可再生的材料,
(3)、撕拉结构,无需胶粘,通过各项运输测试。
(4)、易成型,手工6秒可以完成成型。
(5)、将直运箱生产过程根据LCA全生命周期的跟踪计算出碳排放,量化在包装上面,C减,让消费者直观可见。
4、创新特色
每循环使用一次直运小箱,可减少210g碳排放,将此排放印刷在箱子上,让消费者看见和感受到真实的绿色包装带来对环保可量化的贡献,鼓励、引导消费者一起参与到环保事业中来,看见绿色·共创未来。

1. Project background
This is a drop shipping box that solves environmental problems. Every year, hundreds of millions of cartons are piled up in mountains, and there is very little concept of recycling. In addition to the rising live broadcast e-commerce, gifts are often added temporarily after the packaging is completed, resulting in the reassembly of the package and the destruction of the package. Cannot be used again. Some packages are wrapped with a lot of tape, which brings a bad unpacking experience to consumers, and also brings more waste of resources for recycling and separation. Most consumers are also unwilling to pay for environmental protection that they do not perceive. How to promote the real implementation of environmental protection? It's something we should think about.
2. Design goals
In the face of increasingly severe climate change and energy shortage, from the perspective of design, environmental protection packaging has been changed from recessive green to explicit, so as to guide consumers to perceive their contribution to environmental protection and be willing to participate in it.
3. Views and ideas
(1) The main body of the packaging can be recycled and reused, only need to replace the card accessories, and the accessories can also use leftover materials when assembling, which greatly increases the utilization rate of materials.
(2), select a single degradable and renewable material,
(3) The tear-off structure, without gluing, has passed various transportation tests.
(4) It is easy to form, and the forming can be completed by hand in 6 seconds.
(5) Calculate the carbon emissions in the production process of the drop-shipping box according to the tracking of the whole life cycle of LCA, quantify it on the packaging, and reduce C, so that consumers can see it intuitively.
4. Innovative features
Each time a drop-shipping box is recycled, it can reduce 210g of carbon emissions. This emission is printed on the box, so that consumers can see and feel the quantifiable contribution to environmental protection brought by the real green packaging, and encourage and guide consumers to participate together. Come to the environmental protection business, see the green and create the future together.

















服务方:中荣印刷集团股份有限公司
参与设计师:
合作单位:中荣印刷集团股份有限公司

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