Wiz+Weshop

·项目背景：创新型闭环式营销策略
Innovative Closed Loop Marketing Strategy

新零售业态环境下，企业如果没有一个循环式的闭环营销生态来进行企业管理，就会如同一盘散沙，难以统筹全局。因此，Wiz + Weshop提出了以顾客为中心的创新型闭环式营销策略，形成了从线下门店-客户消费体验-会员线上交流-线上商城获客再营销-交易互联互通的一体化营销管理模式，完美支持其闭环式营销生态，实现了信息化管理，从而提高了管理效率。
Without a circular closed loop marketing ecology for business management, a company will be like crumble and will be difficult to coordinate the overall situation under the environment of the new retail format. Therefore, Wiz + Weshop proposes an innovative customer-centered closed loop marketing strategy, forming an integrated marketing management mode from offline stores-customer shopping experience-member online communication-online shopping mall customer acquisition remarketing-business interconnection, which perfectly supports its closed loop marketing ecology and realizes information management, thereby improving management efficiency.



·设计目标：门店数字化精细运营
Shop's Digital Sophisticated Operation

门店实行数字化精细运营，通过对线下人、货、场数据的实时分析，根据数据分析结果优化选品，促销策略、提升库存周转效率，降低人工管理成本，促进销售业绩增长。
The shops implement digital & sophisticated operations. Through real-time analysis on the data of offline customers, products and malls, accorrding to the results of data analysis to optimize product selection, it changes promotion strategies, improves inventory turnover efficiency, lowers labor management costs, and promotes sales growth.



·观点思路：大数据分析提升购物体验
Big Data Analysis Enhances Shopping Experience

运用目前先进的大数据分析技术，对于不同用户，小程序会根据用户的逛店行为，自动识别用户消费特征，在线实时精准分析客户查看商品时长、喜爱程度、人物特征等，智能、精准地为客户推送意向产品（综合用户不同专区的浏览数据分析，智能生成用户商品浏览占比表以及商品意向幅度趋向图，智能推荐意向度较高的专区服务，进行实时导购）。
For different users, it will automatically identify users' consumption characteristics according to their shopping behaviors, and precisely analyze the time of customers browsing the product, the degree of preference, and their characteristics in real-time, finally intelligently and accurately push appropriate products for them through the current advanced big data analysis technology (It can integrate users' browsing data of different areas to analyze, generate users' product browsing proportion table as well as product intention range trend chart, intelligently recommend zone services with high intentions, and conduct real-time shopping guides).



·创新特色：行业首款门店数字化营销程序
Industry's First Shop Digital Marketing App

Wiz + Weshop是一款用于门店数字化营销程序。其能够根据用户进店行为，智能识别用户消费特征；通过大数据分析用户行为，判断用户的购物意向；进行智能推荐，实时导购。此外，通过线上线下融合一体化购物体验，即可在线互动，购物下单支付流程轻便，客户无需排队，只需在线下单购买，大大改善购物体验。
Wiz + weshop is a digital marketing program for stores. It can intelligently identify users' consumption characteristics based on their shopping behaviors; then analyze users' behavior by big data to determine their shopping intention; make intelligent recommendations, and provide real-time shopping guide. In addition, Through the integration of online & offline shopping experience, online interaction can be achieved, and the payment process for shopping orders is easy and convinent, which means that customers do not need to queue, but only need to place orders online, greatly improving the shopping experience.